Blog and Podcast
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031: Aligning Stakeholders Upfront for More Engaging Marketing Content with Eric Eicher and Bryan Kryder
Listen to Episode 031 with Eric “Ike” Eicher and Bryan “BK” Kryder here (YouTube, Spotify, and Apple Podcasts): Podcast Player Listen on Apple Podcasts here. Listen on Spotify Podcasts here. YouTube About the episode: Eric Eicher and Bryan Kryder are co-founders of RightHand, a marketing agency based in Indianapolis, Indiana. Purpose: I invited them on…
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030: Enabling IT Channel Partner Success and Revenue with Good Marketing Execution with Brent Patrick
Listen to Episode 030 with Brent Patrick here (YouTube, Spotify, and Apple Podcasts): Podcast Player Listen on Apple Podcasts here. Listen on Spotify Podcasts here. YouTube Coming soon… About the episode: Brent Patrick is Senior Marketing Manager at Scale Computing. He’s responsible for Channel Marketing and Marketing Ops. This includes sales handoff and sourcing leads…
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029: (Part 2 of 2) Why Technical Aptitude Sets You Apart in IT Sales, the Human Impact of Tech with Jasmine Morris
Listen to Episode 029 with Jasmine Morris here (YouTube, Spotify, and Apple Podcasts): Podcast Player Listen on Apple Podcasts here. Listen on Spotify Podcasts here. YouTube About the episode: Jasmine Morris is an Account Manager at CBTS, selling IT solutions to small and medium-sized businesses in Indiana. She’s also the Creative Director at Indy Black…
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028: (Part 1 of 2) Working in IT Sales while Black, How Inclusive Teams Can Get Better Results with Jasmine Morris
Listen to Episode 028 with Jasmine Morris here (YouTube, Spotify, and Apple Podcasts): Podcast Player Listen on Apple Podcasts here. Listen on Spotify Podcasts here. YouTube About the episode: Jasmine Morris is an Account Manager at CBTS, selling IT solutions to small and medium-sized businesses in Indiana. She’s also the Creative Director at Indy Black…
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027: Salespeople as Content Creators, Selling 100% Through the IT Channel with Zach Broome at Procurri
Listen to Episode 027 with Zach Broome here (YouTube, Spotify, and Apple Podcasts): Podcast Player Listen on Apple Podcasts here. Listen on Spotify Podcasts here. YouTube About the episode: Zach Broome is a Channel Partner at Procurri and he’s produced over 30 videos on his “Procurri Zach” YouTube channel. Zach has now been in channel…
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026: Mindset and Leadership, Discussion with a Mentor of Mine with Casey Patrick O’Connor
Listen to Episode 026 Here (YouTube and Apple Podcasts): Podcast Player Apple Podcasts Listen on Apple Podcasts here. YouTube About the episode: Casey Patrick O’Connor is the Owner of Can Do Can Teach ( CanDoCanTeach.com ). He was also one of my first managers right out of college when I worked in Sales and Tech…
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025: When to Use Podcasting & Events to Build Impactful Relationships with Aaron Watson
Listen to Episode 025 Here: About the episode: When do I use podcasting or branded events to get ROI versus make relationships? How do I use LinkedIn to distribute my media if I’m in a B2B business model? Who is best for starting a podcast? Should I be doing video, events, or podcast? What’s the…
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024: Being the Best You, Finding a Mentor, and Growing Confidence with Seth Thompson and Kyle Steele
About the Episode This episode highlights that being a fearless professional can be easier with a confidant or mentor. Occasionally, we luck out and get a company that invests in our training and us as a person. We might get a perfect boss. Other times, bosses don’t help us grow. Our companies might not gel…
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023: How IT Solution Providers Use Marketing Content to Speed Up Sales Cycles with Greg Hammer
Overview Cross-manufacturer content in the IT Channel can be a tricky topic. Solution Providers: help IT buyers procure, implement, and further adopt multiple technologies. They should create videos, infographics, and data sheets about the integrations. Their job is to make everyone play nice. IT Manufacturers: create strong content about their core platforms. They provide handy…
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022: 4 Part Formula for the IT Channel to Drive Better Buyer Attendance – Tips for List Building, Email, Phone, and Social
Overview: There are 4 main parts to a successful outbound campaign: List Optimization, Email, Phone, and Social Media. On episode 022, joining us is Blake Johnston, CEO at OutboundView, which is a company focused on B2B Appointment Setting and Inside Sales Consulting. We discuss reducing friction within the tools and channels that help us have…