002: Leveraging Ethical Facebook Retargeting with Dr. Will Boyd

Show highlights:

  • 05:00 – Will’s story in transitioning from Physical Therapist to a coach and digital marketer for physical therapists
  • 11:30 – How no formal marketing background can be an advantage in forward-leaning tactics
  • 13:00 – Will gives his thesis on Facebook advertising
  • 17:00 – Getting beyond the sponsored post with the FB Tracking Pixel and LinkedIn Insight Tag
  • 21:00 – Rules and Ethics in advertising to your customers
  • 27:00 – The power of ethical retargeting
  • 33:00 – Will talks about wins for his customers with Healthy Funnel

Find Will online: