Show highlights:
- 05:00 – Will’s story in transitioning from Physical Therapist to a coach and digital marketer for physical therapists
- 11:30 – How no formal marketing background can be an advantage in forward-leaning tactics
- 13:00 – Will gives his thesis on Facebook advertising
- 17:00 – Getting beyond the sponsored post with the FB Tracking Pixel and LinkedIn Insight Tag
- 21:00 – Rules and Ethics in advertising to your customers
- 27:00 – The power of ethical retargeting
- 33:00 – Will talks about wins for his customers with Healthy Funnel
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