001: About the Podcast, Marketing Trends for Laggards, and Talking the Talk in B2B Tech

Show highlights:

  • 00:10 – Clip from Episode 002, changes in marketing capabilities, retargeting with paid advertising supporting traditional marketing
  • 02:50 – Opening statements, starting the podcast as traditional marketer to grow skills in 2018
  • 08:00 – Will Boyd talking about using marketing as recourse to control your time and types of clients you work with as motivation to learn some boring, tactical marketing
  • 11:40 – Miranda Allen talking about patience balanced with selling in short term versus building qualified audience in long term, as there are no shortcuts.
  • 16:00 – Miranda Allen talking about cadence of paid advertising and retargeting to get awareness, and take idea of warming market to move into ads for leads or even transactions
  • 20:50 – Sundaresh Ramanathan on storytelling with data science and machine learning, and the core background and organizational mindset required for success
  • 25:00 – Closing remarks about helping slow, longer traditional worlds of sales and marketing, look-ahead on podcast