00:45 – Quick clip of Instagram influencer Miranda outlining advice for why 20,000 followers DOES mean sales
04:43 – How a hobby led to starting a business and helped Miranda gain expertise with Instagram
06:48 – Balancing sharing personal life with your business brand for building real relationships and trust with your community
09:35 – Instagram is working for small businesses, and why, especially for B2C (businesses selling to consumers, versus other businesses)
11:40 – Mobile-first marketing, including Instagram, leveraging direct messaging as a huge business builder IGTV (Instagram TV) versus YouTube from a product and interface standpoint
13:45 – Doing long form video and “showing behind the curtain” of your business. The trending guidance of “document versus creating” content and how a content plan helps the fear and quality of longer form video
20:20 – How Miranda built a community of 20k followers and challenged Aaron’s mindset that “feel good” metrics do not necessarily lead to business outcomes
24:10 – Hashtag strategy and why it matters for organic growth, with common mistakes #hashtagcocktail
30:45 – Paid ads MUST leverage the same personalized, relationship building mindset that organic does
32:00 – Warming a targeted audience with ads spaced out, retargeted and timed along the buyer’s journey
38:15 – Seth Godin’s permission marketing and how the principles can be applied to digital ads, same as events/ tradeshows and email marketing
41:00 – Marketing Automation and still keeping empathy and being contextual with behavioral triggers for email sends, and email nurture philosophies
44:05 – Timing along the buyer’s journey
45:50 – Stay patient, give the strategy time because it works
