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Data Science and Marathon Running Both Require Training and Patience
Guest post by analytics and IT expert, Sundaresh Ramanathan. Not only am I a friend of Sundaresh, but I moonlight as a lover of data solutions myself. Plus, I completed a full marathon in 2018 and I think his analogy is spot on. So, I had to showcase this post. If you got value from…
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Wasting Marketing Dollars and MDF on Poorly Managed Follow-Up
How do we properly attribute leads, activity, and messaging to deal registrations for ROI Reporting? What is the best way to train new sales reps on special programs and right-size it and customize the marketing automation? How do we get partners and VARs to understand each other’s goals and speak a common language? Alarming (And Solvable)…
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